Sales Presentation
Every sales presentation at FSM starts with a unique challenge: creating a tailored visual story for a potential partner. Collaborating closely with the sales team, I design these presentations to align with each company’s specific aesthetic and style. Whether it’s pitching a partnership with FSM and the Boston Red Sox or crafting a narrative that resonates with the audience, the goal is always to spark interest and foster connections. Each presentation is a branding showcase, bringing together strategy, creativity, and story-telling.
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Red Sox Foundation Golf Brochure
Designing the brochure for the Red Sox Foundation’s charity golf tournament was more than just a creative project; it was an opportunity to contribute to a meaningful cause. The foundation is one of New England’s largest charities, supporting underprivileged children in need of essentials like clothing and school supplies. My goal was to craft a brochure that not only detailed the event but also reflected the heart of the mission, inspiring participants to support a brighter future for local kids.
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2022 Creative Services Memorandum
The Creative Services Department’s memorandum needed a fresh start. The old design had grown outdated, so I was entrusted with a complete overhaul. This wasn’t just a redesign, it was a reintroduction. I created a sleek, modern, and elegant document that highlighted our creative team and outlined our project workflow. The result was a visually compelling piece that embodied our department’s innovative spirit and professionalism.
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BlueBikes 2022 Flyer
As a long-time partner of FSM and the Boston Red Sox, BlueBikes needed a flyer to promote their latest deals and social initiatives. The project wasn’t just about showcasing promotions, it was about connecting with the community. I designed materials that celebrated BlueBikes’ dedication to social justice and political awareness, crafting visuals that resonated with their mission while grabbing attention across various platforms.
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BlueBikes Social Media
BlueBikes’ social media presence is a reflection of their commitment to causes like social justice and mental health. Designing for their platforms required balancing consistency with creativity. I worked hand-in-hand with their team to develop posts that adhered to their design style while finding new ways to make the content fresh and engaging. Each post was an opportunity to amplify their message and inspire their audience.
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MGM Music Hall At Fenway
The opening of the MGM Music Hall at Fenway in 2022 was a landmark event, and I had the chance to contribute to its success through dynamic social media campaigns. From teaser posts to artist announcements, the goal was to build excitement around the venue’s star-studded lineup. The result was a campaign that captured the energy of live music and drew audiences to Fenway’s newest hotspot.
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Fenway Sports Holiday Card
When tasked with designing Fenway Sports’ 2023 holiday card, I wanted to create something that felt warm and personal. After experimenting with various mediums, I decided to paint the design by hand using watercolor. The result was a cozy, handmade card that evoked the charm of a family holiday tradition. It was a risk that paid off, capturing the spirit of the season and spreading holiday cheer in a unique and heartfelt way.
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