Booklet
Each year, Red Tree Real Estate puts out a comprehensive booklet designed to attract new clients and showcase the company’s strengths. In 2018 and 2019, I had the opportunity to design these booklets, balancing the challenge of staying true to Red Tree’s brand while crafting a sleek, modern, and accessible layout. The project required a fine-tuned approach to present detailed information from highlighting top agents to explaining the firm’s unique processes in a way that was visually compelling and easy to navigate.
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Brochure
When Red Tree wanted a more portable version of their annual booklet, I was tasked with designing a streamlined brochure. This project called for condensing the same impactful information into a smaller, more versatile format. The goal was to create a design that could be effortlessly shared with potential clients while still retaining the polished, professional look that defined Red Tree’s brand.
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Mailers
Driving traffic to Red Tree Real Estate meant creating visually striking and informative mailers. These pieces had to stand out in crowded mailboxes while aligning with the company’s branding. Each year, I faced the challenge of reimagining the design to be fresh and unique, ensuring consistency with previous campaigns while introducing new creative elements to capture attention.
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Corporate Portfolio
The corporate portfolio was one of the most comprehensive projects I undertook for Red Tree. This piece was designed as a powerful tool for agents to use in client meetings. It told the story of Red Tree, its achievements, its talented staff, and its overarching vision, while showcasing the firm’s most impressive accomplishments. The challenge was to create a portfolio that was not only informative but also visually inspiring, leaving a lasting impression on potential clients.
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Recruitment Squares
At career fairs, first impressions matter. For Red Tree, I designed recruitment squares that conveyed the company’s commitment to diversity, inclusivity, and professional growth. These compact handouts had to capture the essence of Red Tree’s culture while attracting ambitious real estate professionals to join the team.
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